Three key ways the Covid-19 pandemic has changed digital advertising strategies

According to a report from Advertiser Perceptions, one-third of advertisers have canceled their campaign plans altogether due to Covid-19 related disruptions. However, consumer spending is booming and eCommerce sales are 30% higher than in 2019. Therefore, it is imperative to adjust digital marketing strategies to meet consumer expectations – rather than sticking to old plans or scrapping them altogether.
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